Price it, defend it, close it — then turn it into your next five leads.
Most reps assume "the cheapest guy" won. He usually didn't — the buyer just never saw a reason to pay more.
Sent cold, no walk-through — the #1 reason quotes get shopped on price.
Fire ratings and NCC pathways get buried in fine print — instead of proving your worth.
"Too expensive" gets met with a discount — not a trained response.
Also covers the fundamentals most trade businesses get wrong — reading a spec, structuring and presenting it — before holding your price under pressure.
Competing against installers who don't carry the same compliance overhead.
A script that holds up when a builder squeezes margin mid-job.
Objection responses that sound like an expert, not a brochure.
Get your whole quoting team reading from the same disciplined script.
Short lessons you can watch between site visits. Every module ships with a real deliverable you use on your next quote.
Reframe the problem before teaching the fix.
You can't out-negotiate a quote you built on bad information.
Structure and framing, not just numbers.
The delivery moment is where most value gets lost.
Scripted responses to the objections you'll hear in almost every sale.
Plain-English answers to the fire rating, NCC and CodeMark questions buyers ask mid-sale.
A live (recorded) Q&A call for founding members — bring your own quotes and objections.
Anonymised before/after quote examples — see the framework applied, not just described.
Every enrolment includes the plain-English playbook this course draws from — how Australian trade buyers think, and how to write your own objection script.
"Our pricing is competitive because we've streamlined the supply chain — but the product itself is over-engineered for the conditions it's going into. You're not paying for a cheap product, you're paying to not get a callback in two years."— reframing price around risk avoidance, not discount
"'Cheap' is heard as 'rubbish.' Price is not the lever you think it is — perceived reliability is. The formula is simple: solve problems, offer knowledge, price with confidence."— on the psychology of pricing to Australian trade buyers
"The single highest-value thing you can tell an installer is the exact expansion gap and batten spacing tolerance — volunteering this before they ask prevents the callback that would otherwise cost you the relationship."— from the objection-script framework's "insider tip" structure
| Instead of saying... | Say this to an Australian builder... | Why |
|---|---|---|
| "Good morning, Respected Sir/Madam" | "Hi [First Name], how's it going?" | Aussies want a peer, not a servant. |
| "We are the best in the world." | "We're highly compliant and independently tested." | They weight facts and standards over marketing claims. |
| "I will try my level best." | "I'll have that answer for you by 2pm." | A time signals accountability, not an excuse. |
| "Please give me your mobile number." | "What's the best number to reach you on?" | Reads as more natural and less transactional. |
Straight from the bonus playbook — full version plus four worked objection examples, free with every enrolment.
15 years inside Australian building and construction materials — on the tools, on the phones, in front of builders who don't have time for a pitch. Hands-on across cladding, aluminium, and acoustic panel compliance.
This is everything I wish someone had handed me when I started quoting — reading a spec, pricing for risk, word-for-word answers for the objections you'll actually hear.
A pre-launch offer — no track record yet, by definition. You're buying 15 years of direct industry experience and the framework itself, priced like early access, not a mature product.
For a single rep, installer, or business owner who quotes their own work.
Founding-member price — reverts to $197 once founding spots close.
For a business owner buying seats for their whole sales or estimating team.
Roughly $139/seat — a training-budget buy, not a retail price.
All prices AUD. Founding-member pricing ends once places fill. Backed by a 14-day guarantee — see FAQ.
No. Every module is built around quoting building materials specifically — reading a BOQ, referencing CodeMark and NCC pathways, pricing for compliance and callback risk, and objection scripts for the exact questions builders ask about fire ratings and spec substitutions. Every example is drawn from this industry.
Self-paced, on-demand video across 7 modules — 10–20 minute lessons you can watch between site visits. Each module includes a downloadable workbook or template. Founding members also get one live (recorded) group Q&A call.
The $697 AUD Team License gives 5 people full individual course access each — roughly $139 per seat, priced as a training-budget purchase rather than a retail price. Every seat gets the full curriculum, templates, and bonus materials. Need more than 5 seats? Add extras later at the same rate.
Every enrolment is covered by a 14-day guarantee. If it's genuinely not useful for how you quote, let us know within 14 days for a refund.
Fair question — this is a founding launch with no track record yet, and we'd rather say that than fabricate testimonials. What you can evaluate directly: 15 years of hands-on industry experience, and the free preview above — a direct sample of what's inside.
Get the full framework, templates, and objection scripts as a founding member — plus the Australian Builder Sales Playbook, free.
Secure checkout via Gumroad, instant access. Buying for a team? See Team License pricing.